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How Mobility Can Transform Customer Engagement

In March 2006, the Advertising Research Foundation released its first definition of the term “customer engagement.” The ARF defined the phrase as “turning on a prospect to a brand idea enhanced by the surrounding context.” Since March 2006, the definition of customer engagement has undergone further refinement. What has also become clear in the past several years is that enterprise mobility plays an important role in customer engagement.

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Another Look at the Future of ERP

Hello, I am Fred. I have worked here at XYZ Company a long time. Will and I started the same day. Will says the new ERP has made his work in welding more efficient and helps eliminate mistakes that caused people from accounting to visit and ask why he used some part he has never seen. I like it too. I think I am more efficient now but what I really like is that I can connect from anywhere and no matter when, I can save my thoughts and actions right to the system.

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Productivity Is Key to Profitability

Sales productivity is built on twin pillars: efficiency and effectiveness. To be a high-performing company, the sales organization requires both. The key isn’t to bring on more people to make your company grow. The key is making the ones you have more efficient and effective.

Efficient means they are discriminating in how they spend their time, less on activities such as:

  • Account maintenance
  • Administration
  • Travel
  • Planning
Effective means they spend more time on high-value sales activities and are more effective at those activities, such as:

  • Needs identification
  • Solution development
  • Product demos
  • Proposal development
  • Closing (negotiating, pricing, contracting)
A survey of 841 sales professionals at 500 companies with large sales forces (2,000 employees) showed that salespeople at high-performing companies spend 40% more time each year with their best potential customers and 30% less time on administrative tasks compared to salespeople at low-performing companies. High-performing companies demonstrated faster sales growth and better financial performance compared to industry peers. (Driving Profitable Sales Growth: 2006/2007 Report on Sales Effectiveness, Watson Wyatt Worldwide)

With any challenge comes opportunity. Microsoft Dynamics CRM is uniquely positioned to provide measurable business benefits for sales organizations.

Specifically, Microsoft Dynamics CRM helps organizations:

  • Increase time with customers.
  • Improve close rates.
  • Shorten sales cycles.
  • Achieve real-time insight.
Learn more about Microsoft Dynamics CRM.

Get Improved Customer Loyalty with Microsoft Dynamics CRM Online

Looking to improve customer loyalty and retention? Want to boost profitability along with way?

We can help—with Microsoft Dynamics CRM Online®.

Focus on great customer service - rather than learning new technologies - with reliable and accessible customer care functionality in a familiar Microsoft® Outlook® application. Plus, with access to complete case and customer data, you can respond to cases faster and improve customer retention.

Enjoy access to world-class, scalable customer service technology without a world-class investment in infrastructure—because Microsoft Dynamics CRM Online is hosted in the cloud. What’s more, because it’s delivered by subscription via the internet, there’s no hardware or software to purchase or maintain, and no deployment cycle either, so your agents can be up and running quickly.

Download your complimentary CRM Comparison Guide to discover what sets Microsoft Dynamics CRM Online apart!