Microsoft Dynamics 365: The CRM Advantage

A business has so many moving parts – wouldn’t it be great if you could access all of those parts in one place? Microsoft Dynamics 365 combines an ERP system with a CRM system, bringing all of the functionality that you need into one place.

Dynamics 365 allows you to improve the collaboration between sales, marketing, and operations all the time so you can expand your business.

How Does Microsoft Dynamics 365 Work?

Dynamics 365 is a cloud-based ERP and CRM solution. Because it unites ERP and CRM functionality, you have greater access to your data than you would by using two separate, siloed tools.

This solution automates many salesforce tasks, making your team more efficient and productive. There are also customer service and project service modules, too, for even more functionality.

Dynamics 365 delivers a single view of the customer – there’s no more wasting time hunting down data from disparate sources. And you have more than just sales or marketing data at your disposal; you can see operations information, too.

What Are the Benefits of Microsoft Dynamics 365?

Dynamics 365 offers a number of advantages to users.

For a start, Dynamics 365 features embedded intelligence. You can enhance your interactions with your customers by offering the best recommendations based on their previous behaviors and preferences so that they feel valued and want to do business with you.

The embedded intelligence also helps you optimize your email marketing. Dynamics 365 will tell you when and how customers interact with your emails so you can send the most appealing and convincing emails.

A social intelligence tracker analyzes what buyers say on various social media networks to give you a better idea of how they feel about your products and services as well as to gauge what the competition is doing (and how to overtake them).

Another benefit of Dynamics 365 is that it’s meant to be used on mobile devices. That means you don’t have to be tied to your desk to use it. In today’s business world, you can’t just confine work to 9 to 5, especially when your clients are on the other side of the world. Mobility gives you the chance to work wherever, whenever you want so you can close more deals.

Most importantly, Dynamics 365 is part of the Microsoft family. That means that it integrates with all of Microsoft’s products (such as Outlook and Office). It makes the solution infinitely more helpful to users. Moreover, because Microsoft’s family of solutions is so popular and the interface is already familiar, the learning curve will be lower.

When it comes to choosing a CRM solution, there are many options out there. However, the combination of an ERP and a CRM system makes Dynamics 365 a clear winner. Its ability to connect to many data sources and present information in a single view saves time, effort, and money while boosting salespeople’s productivity as well as efficiency. Embedded intelligence helps them make better decisions and boosts the bottom line.

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