Why Gartner Thinks Microsoft’s Power BI is in a Category of its own

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Gartner is the world's leading research and advisory company - it helps leaders in IT, Finance, HR and similar operations track and improve their organizations’ performance. For a long time, Gartner has considered Microsoft’s Power BI to be a leader and pioneer when it comes to the business intelligence market. This blog explores the features that make Power BI stand out in a sea of similar products.

Each year, Gartner publishes something called the ‘Magic Quadrant for Analytics and Business Intelligence Platforms’. The Quadrant assesses different vendors’ products based on 15 critical capabilities – software architecture, security, administration, scalability, analytic dashboards and ease of use are some of the prominent ones among them.

According to Gartner, Microsoft’s Power BI offers data preparation, data discovery, interactive dashboards and augmented analytics via a single product. Its everything-under-one-roof philosophy is even more surprising given the product’s scalability and affordability. Power BI is available as a SaaS option running in the Azure cloud or as an on-premise solution. Here are the four features that make it a great choice when it comes to organizations’ business intelligence needs.


Microsoft Power BI Pro has a price of $9.99 per user per month, making it one of the lowest-priced solutions on the market today. Power BI Premium, an upgraded version of the program, has a starting price of $4,995 per month, depending on the number of functionalities users select.

Lowering licensing costs has helped Microsoft significantly grow its subscriber base over the past year and a half – 12% of Gartner’s reference customer base cited pricing as one of the main reasons for selecting Power BI.

Easy-to-use interface and eye-catching visuals

Microsoft’s Power BI platform comes with a sleek, easily understandable interface, prompting 14% of customers to cite its visuals and practicality as the main buying criterion. As Gartner points out: “Winning customers within the first few minutes have been part of Microsoft’s “five by five” strategy — five seconds to sign up and five minutes to “wow” the customer.”

Powered by its innovative and regularly updated cloud infrastructure, there are a number of other features within the product that contribute to its overall ease of use, including Microsoft’s familiar workspaces and dashboards. Microsoft was also early to the industry in terms of a natural language/search interface – Microsoft Q&A allows users to create a visualization using search terms.

Customer experience

Combining low prices and numerous cloud capabilities with high-quality insights and user manuals have helped Power BI receive fantastic reviews from customers. Microsoft continues to nurture a strong community of partners, resellers and individual users, creating a loop of additional tutorials, resources, and BI related content. This is one of the main reasons Gartner has rated Power BI as a leader when it comes to meeting customers’ expectations.


Microsoft continues to take big strides towards the future of Business Intelligence. Quick Insights, a feature within Power BI, is a basic form of augmented data discovery, available in the cloud and desktop version — it can identify the factors that contributed to spikes and drops in sales in a certain timeframe.

Another important functionality that separates Power BI from the competition are the conversational chatbots and Microsoft Cortana, enabling users to find out info about any given topic in a matter of seconds. Microsoft Surface Hub is a touch-enabled feature which supports the display of Power BI content on wall-size displays in executive boardrooms.

There is a plethora of other functionalities Microsoft is currently working on in order to pave the way towards a seamless business intelligence experience. Year after year, Gartner continues to acknowledge the leadership and innovation Power BI brings to the table by rating it as one of the best products on the market.

Read more about how you can harness the capabilities of Power BI and Dynamics 365 and establish total control over every aspect of your business by clicking here.

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