Microsoft Azure’s rebranding in March 2014 represented a new strategic approach for Microsoft – it vigorously embraced the cloud and publicly proclaimed that the cloud was the future of computing. Since then, Azure has continued to gain attention in the media and amongst analysts.
What makes Azure stand out? Read on to learn about its features and what differentiates it from the competition.
What Is Azure?
Microsoft Azure is a comprehensive set of cloud services. Developers and IT professionals use Azure to build, deploy, and manage applications.
Azure runs on a global network of data centers. It provides integrated tools, DevOps, and a marketplace for users.
What Features Does Azure Have?
Azure offers a number of services for developers and IT professionals. Since there are too many to list here, we’ll focus on some of the most useful ones.
Mobile-backend-as-a-service allows you to leverage mobile devices to connect with your customers. You can create tailored experiences based on your customers’ preferences and behaviors. Azure’s cloud services, tools, and DevOps enable you to deliver mobile solutions.
With Azure, you can revamp your line-of-business applications so that they’re ready to meet today’s IT challenges and your business needs. You can find and deploy pre-built LOB apps and solutions in Azure’s marketplace, or get help building and launching your LOB app or solution with Azure’s trusted partners.
Azure’s backup and archiving solutions protect your data and applications regardless of location. You can securely extend your on-premise backup storage and data archiving solutions to the cloud in a way that’s affordable and simple while meeting compliance requirements and avoiding expensive business interruptions.
In addition, Azure has an IoT solution. You can connect your devices, assets, and sensors to collect information so that you can gain valuable insights in real time.
Why Should You Choose Azure Over the Competition?
While Azure got a bit of a late start to the market, it has made up for lost time by attracting major customers such as NBC News and Ford. Why did they choose Azure over the competition?
For a start, Azure is a Microsoft product. That means that it integrates seamlessly with other Microsoft solutions, and it provides a familiar user experience, lowering the learning curve.
Second, Azure has a wide variety of recommended best uses. It’s perfect for any general business application that you could imagine, with cloud-native applications, batch computing, and virtualized workloads.
Third, Microsoft continues to innovate. It’s not copying other cloud service providers’ capabilities; Microsoft is coming up with its own leading-edge ideas to make Azure even more useful to customers.
Finally, Azure boasts the highest number of security certificates. You have peace of mind that your data and assets will be safe.
Gartner’s 2017 Magic Quadrant for Cloud Infrastructure as a Service placed Microsoft Azure in the Leaders Quadrant. This reflects the trust Azure has earned from its customers and analysts since its launch. It also demonstrates Microsoft’s willingness to invest in this set of solutions so that it can achieve even greater excellence in the market.