There’s a standard formula for calculating ROI: you subtract the amount of money you’ve gained from your investment from its cost, and then you divide that sum by the cost of the investment. It’s quite straightforward. However, ROI is also about the intangible benefits you reap from technology.
Microsoft Dynamics 365 provides excellent ROI, both in the form of revenue generation and intangible benefits. Read on to learn what kinds of advantages your organization will obtain from implementing Dynamics 365.
Dynamics 365: Where are the Benefits?
To understand where you’ll gain the greatest ROI from Dynamics 365, let’s look at its modules and what they can do for you.
First, we’ll talk about the sales team module. Dynamics 365 lets you find cross-sales opportunities, a hidden source of revenue for firms. You can also analyze your sales team’s performance, which gives you the opportunity to identify and rectify weaknesses as well as improve your numbers.
Second, we’ll take a look at the marketing module. Dynamics 365 helps you segment your customers into narrow niches, so you can target the right person at the right time (making it more likely that they’ll buy from you). In addition, Dynamics 365 offers automated tracking of customer behavior. When you know what a customer does online, you can tailor your message to be more appealing.
Third, we’ll examine the customer service module. Dynamics 365 gives you the freedom to connect with customers through any channel or device. Customers want you to connect with them on their terms, so this functionality lets you do just that. You can personalize customer service to best fit the client’s needs, too, making you more valuable as a service provider.
The fourth module is for finance and operations. Dynamics 365 has embedded analytics that run in real time, so you can find savings and identify gaps in financial performance faster. You can also automate tasks, making employees more productive and freeing up their time to work on valuable tasks.
Dynamics 365’s final module is designed for attracting, engaging, developing, and retaining employees. It provides tools for making the entire employee lifecycle better, from a compelling recruitment experience to smooth onboarding, to fostering a culture of excellence and enabling growth and development to achieving operational excellence across the entire firm.
The Hidden Benefits of Dynamics 365
The benefits described above are fairly obvious and it’s quite easy to figure out how they quickly deliver ROI. That being said, there are some less conspicuous (but no less valuable) gains to be had from Dynamics 365.
For a start, Dynamics 365 is part of Microsoft’s family. That means that the interface is familiar to users, so the learning curve will be shorter.
Another advantage to Dynamics 365 is that it can be deployed in the cloud. That means you don’t have to invest in infrastructure.
Finally, Microsoft takes security seriously. The company has earned many security certifications (some of highest in the industry), so you have the peace of mind that your technology investment is safe.