The benefits of connected devices to B2C companies are clear - there’s significant consumer demand for “smart” products, and by manufacturing those products, companies can satisfy their customers. However, what’s in it for B2B firms?
When people talk about market disruption, they tend to define the term incorrectly. Market disruption stems from disruptive innovation. Disruptive innovation, in turn, refers to an innovation that creates a new market and value network.
Two decades ago, few people could have imagined that connected devices would become an integral part of our lives. IoT devices have a significant impact on our existence, both outside of work and on the job.