How Can Manufacturers Differentiate by Focusing on Customer Engagement?

For a long time, manufacturing was just about selling a good product. Now, companies relying solely on selling a good product find it hard to stand out in the crowd. With so much information available to customers for research and so many solutions in the market, today’s manufacturers are expected to provide the convenience that was so far only expected in the B2C customer engagement models.

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Improve Responsiveness and Exceed Customer Expectations by Transforming Your Business

While most companies that have been in business for any length of time have an ERP system, not all the ERP systems in use include modern, up to date business processes and best practices. Companies that have grown through acquisition may have multiple ERP systems in use at different facilities, making business processes and financial reporting needlessly cumbersome. Some companies may have interfaced their ERP system to other business systems, such as PLM or CRM, or they may have modified the system’s code, while other companies may have merely chosen not to upgrade for so long that the systems in place are hopelessly obsolete. Whatever the case, these companies are hampering their profitability and their ability to please their customers because their business systems simply cannot keep up with the current pace and expectations of business.

Working with an outdated ERP systems wastes resources as people spend time searching for the information they need, reentering data into multiple systems or compensating for lack of functionality with manual side systems. Upgrading to a new ERP system improves efficiency, reduces costs and helps improve responsiveness, leading to better customer service in multiple ways.


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