The Four Pillars of Microsoft’s Digital Transformation: Reshaping Retail

The retail industry is experiencing tectonic shifts fueled by incredibly quick and disruptive innovations in the field of technology. Customers have become almost all-knowing and all-powerful, thanks to an increased availability of information and pocket-sized devices that can provide reviews and give insights into other people’s comments and product specifications in the blink of an eye.

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ERP: The First Step in Unified Commerce

Business today has been forced to change the way it interfaces with its customers. Over the years, different channels have seen their popularity grow and wane: the brick and mortar store, the catalog, ecommerce and now mobile. Retailers then had to manage customer data, supply chain information, inventory, supplier information, etc. for each channel. In this omni-channel environment, it was rare for a customer to have the same experience among the different outlets. This is often evident to the person on the other end because in an environment where each different channel exists in its own silo. They all use their own technology to do business and their own database to store information. Unfortunately, it was rare that one dataset was able to be shared with another.

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Improve the m-Commerce Experience for Customers

We use our mobile phones to communicate, to get work done, and increasingly, we’re using them to make purchases. The act of using a mobile device to complete commercial transactions is known as m-commerce. And if you’re not familiar with the concept, you should become so, because m-commerce is about to become a hot topic. Customers will begin demanding a better m-commerce experience. Read on to learn how to deliver that to them.

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Which Industries Will Benefit the Most from Wearable Technologies?

Wearable technologies such as smart glasses and smart watches have garnered a great deal of attention in recent years. These tiny computers built into items of clothing or accessories record copious amounts of data. Due to their computing power, their potential for changing the way we live and work is enormous. Will there be one industry, or even a few industries, which benefits the most from wearable technologies? Predictions are pointing to a number of clear frontrunners.

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Mobility and e-Commerce: Perfect Together

Does your company have separate teams for digital marketing and branding as well as for e-Commerce? If it does, it joins the ranks of many other firms who rely on the exact same arrangement. However, just because it’s a common situation doesn’t mean that it’s the best idea.

Why is it a good idea to combine the digital marketing and branding department with the division that handles e-Commerce? They perform two completely separate activities, right? Actually, marketing, branding, and e-Commerce dovetail quite nicely. So, it makes sense that they should be working closely.

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