Top 4 Challenges Faced by COOs of Manufacturing Companies

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Among the C-Level positions in the manufacturing industry, Chief Operating Officers can find themselves doing seemingly incompatible tasks. Manufacturing COOs are driven by results, but also have to look to the future and try to implement bold ideas to stay ahead of the competition.

Making sure the efforts of different teams within an organization are perfectly aligned is also a top priority for anyone trying to optimize operational efficiency.

Manufacturing COOs often have to juggle multiple problems at once, focusing both on the user experience and their company’s methodology. This blog features the four most challenging issues faced by them in their long-term and short-term strategies.

Creating a unified cross-platform, multichannel customer experience

The consumer of today is characterized by chameleon-like traits and this has many implications for COOs and their organizations. While consumers’ wishes are inconsistent and change with the newest trends, manufacturers are required to provide consistency in quality, pricing and branding across the full service network, whether we’re talking about virtual or physical aspects of a business.

COOs have to tackle the extremely complex task of assessing various routes products can find to the market. They must serve as integrators and key links between what is promised to customers and what is delivered from their organization’s supply chain. In order to identify all the gaps between manufacturing processes and customers’ needs, COOs need a solution which offers a unified, real-time overview of day-to-day operations.

With D365 and its everything-under-one-roof approach, executives have the best possible perspective needed for quick and proper decision making.

Differentiation in the industry

While increasing profit margins should be among the primary goals for any manufacturing COO, finding the means to stand out among competitors is much more important. COOs are tasked with enabling their organizations to focus on innovation, which can only happen if employees spend less of their energy on menial, repetitive and time-consuming tasks, and focus their attention on progress.

By pushing their organizations to adopt new strategies and technologies, COOs will be one step closer to making their companies unique and more innovative on the market. Automating business processes and gaining insights can be achieved through the help of technologies such as AI, Business Intelligence, Big Data and Industrial IoT. These solutions should be seen as stepping stones towards opening up creative breathing room and building the right long-term strategy.

Determining the right KPIs and achieving transparency

Tangible operational data is of crucial importance for any C-Level executive, and this is especially the case for COOs. In order to know exactly how the supply chain, manufacturing and logistics processes within an organization work and affect each other, it’s necessary not only to observe the flow of information, but also correctly deduce what the next step in optimizing efficiency should be.

With Big Data and Advanced Analytics capabilities working with IoT sensors, manufacturing COOs can achieve an unprecedented level of transparency within their organizations, making it easier to filter out wasteful business processes and gain more from the ones already driving progress.

Using a platform such as Dynamics 365 to define and track previously unheard of KPIs and hidden ROI indicators can mean a world of difference when devising long-term strategies and trying to get the most out of your workforce, time and resources.

Achieving alignment

The first challenge pointed out in this blog was about ensuring a unified experience for the customer, but manufacturing COOs also have to think in the opposite direction – maintaining the perfect balance between different departments can be another colossal issue for highly ambitious manufacturers.

Aligning goals and capabilities, motivating your workforce by communicating ideas clearly, and keeping up with the latest changes within an organization is definitely no small feat. Synchronizing the efforts of everyone on board is one of the foundations of a successful manufacturing organization, and can be achieved through the powerful infrastructure of D365.

Dynamics 365 offers an extensible platform with shared real-time data and digital intelligence, purpose-built apps and adaptable, easy-to-use features which align with each other across departments and teams.

Handling challenges such as product development and innovation, balancing maintenance with throughput, managing regulations and traceability and material sourcing can all be achieved in perfect harmony with its next-gen capabilities.

Apart from that, familiar Microsoft workspaces allow employees to have the best overview of individual roles and long-term organizational goals, ensuring everyone is on the same page at all times.


The challenges manufacturing COOs have to face can be vexing and unfair at times. In order to get the most out of business processes which are already in place and pave the way for newer, more efficient ones, organizations need a powerful system to lean on.

With Merit Solutions and Dynamics 365, Chief Operating Officers can balance their tasks effortlessly and ensure every initiative within their company is headed in the right direction.

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