When a company as big as Microsoft changes a product as well-known as its Dynamics suite, people take notice. They begin to ask questions such as, “Is this new product better? Should I start using it?”
Microsoft will be releasing a cloud-based bundle of its CRM and ERP software, which it’s dubbed Dynamics 365. Read on to learn what benefits users can expect to gain from this new product.
The biggest benefit of Dynamics 365 is most certainly the convenience factor.
Because it’s cloud-based, you can access Dynamics 365 anywhere, at any time, on any device. So, your employees could be in the field trying to close a deal and they have the ability to enter data into the CRM from outside the office. And your on-site team can see the updates right away.
Another convenient aspect of Dynamics 365 is that it’s a Microsoft product. As such, it integrates Microsoft Office 365 into the solution, meaning that users don’t have to leave Dynamics in order to access such programs as Word, PowerPoint, or Outlook. If they want to send information to a colleague from within Dynamics, it’s simple and fast.
Two Licensing Models
Having more than one licensing model might not seem like a benefit on the face of it. However, giving users a choice as to how to purchase Dynamics 365 gives them greater flexibility and enables them to use the software in the way that best meets their needs.
Under the first licensing model, users can choose which apps within Dynamics they want to use. There’s no minimum amount of apps to which customers must purchase access – they can select a single app. The second model is based on roles within the organization. It enables businesses to access Dynamics 365 apps that help employees do their jobs. For example, a salesperson might need more than just access to the CRM. He or she might need to use apps meant for customer service representatives.
Business Intelligence Included
Over the years, Microsoft has invested heavily in artificial intelligence technologies. Users will see the fruits of those investments in Dynamics 365.
Dynamics 365 includes Power BI and Cortana, two AI solutions. These technologies offer predictive capabilities that help employees identify new opportunities. Here’s an illustrative example: John is a salesperson at a major national furniture supplier. As he’s reviewing the CRM for leads, Power BI suggests that a particular store will need more sofas in brown leather in the coming quarter. Power BI’s suggestion helps John discover an opportunity to up-sell that he didn’t realize existed previously.
A Slow Transition
Although cloud-based software provides many advantages, there are still quite a few companies with on-premise deployments of Microsoft’s CRM and ERP solutions.
When Microsoft made the announcement about Dynamics 365, these customers became concerned that they would be forced into shifting these mission-critical applications to the cloud sooner than they wanted to. Microsoft reassured them that wouldn’t be the case. Dynamics 365 complements the on-premise deployments of the firm’s CRM and ERP software; it won’t replace them, at least not now.