Why Use Microsoft Dynamics 365?

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When a company as big as Microsoft changes a product as well-known as its Dynamics suite, people take notice. They begin to ask questions such as, “Is this new product better? Should I start using it?”

Microsoft will be releasing a cloud-based bundle of its CRM and ERP software, which it’s dubbed Dynamics 365. Read on to learn what benefits users can expect to gain from this new product.


The biggest benefit of Dynamics 365 is most certainly the convenience factor.

Because it’s cloud-based, you can access Dynamics 365 anywhere, at any time, on any device. So, your employees could be in the field trying to close a deal and they have the ability to enter data into the CRM from outside the office. And your on-site team can see the updates right away.

Another convenient aspect of Dynamics 365 is that it’s a Microsoft product. As such, it integrates Microsoft Office 365 into the solution, meaning that users don’t have to leave Dynamics in order to access such programs as Word, PowerPoint, or Outlook. If they want to send information to a colleague from within Dynamics, it’s simple and fast.

Two Licensing Models

Having more than one licensing model might not seem like a benefit on the face of it. However, giving users a choice as to how to purchase Dynamics 365 gives them greater flexibility and enables them to use the software in the way that best meets their needs.

Under the first licensing model, users can choose which apps within Dynamics they want to use. There’s no minimum amount of apps to which customers must purchase access – they can select a single app. The second model is based on roles within the organization. It enables businesses to access Dynamics 365 apps that help employees do their jobs. For example, a salesperson might need more than just access to the CRM. He or she might need to use apps meant for customer service representatives.

Business Intelligence Included

Over the years, Microsoft has invested heavily in artificial intelligence technologies. Users will see the fruits of those investments in Dynamics 365.

Dynamics 365 includes Power BI and Cortana, two AI solutions. These technologies offer predictive capabilities that help employees identify new opportunities. Here’s an illustrative example: John is a salesperson at a major national furniture supplier. As he’s reviewing the CRM for leads, Power BI suggests that a particular store will need more sofas in brown leather in the coming quarter. Power BI’s suggestion helps John discover an opportunity to up-sell that he didn’t realize existed previously.

A Slow Transition

Although cloud-based software provides many advantages, there are still quite a few companies with on-premise deployments of Microsoft’s CRM and ERP solutions.

When Microsoft made the announcement about Dynamics 365, these customers became concerned that they would be forced into shifting these mission-critical applications to the cloud sooner than they wanted to. Microsoft reassured them that wouldn’t be the case. Dynamics 365 complements the on-premise deployments of the firm’s CRM and ERP software; it won’t replace them, at least not now.

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This Post Has 3 Comments

  1. My work is thinking of changing our data and computer structure to a could-based system and I did not know that there are so many benefits of Microsoft Dynamics 365. It is interesting that you say you can access this software from anywhere on any device because it is cloud-based. This will be a huge benefit for me as well as my co-workers because it would allow us to work remotely whenever we need to.

  2. That is really cool that the biggest benefit of Dynamics 365 is the convenience factor of the cloud-based software. This is something that I would love to get some training to learn how to use this software. I am going to have to look into getting some training soon.

  3. The one thing that caught my attention is how Dynamics 365 is a very convenient software tool in this day and age especially since it has access to cloud-based software, meaning you can access the application anytime, anywhere, on any device. This helps since employees who may not be in the office at the time of a sale can easily access the software and upload the information right away as opposed to waiting to get back to the office due to the availability of the cloud-based storage anywhere as long as you have stable internet service. If I had the chance to be able to use Dynamics 365 I would definitely take advantage of the fact that it’s accessible anywhere and use that to make sure any and all information entered is up to date.

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